It is clear that quarantine has changed many aspects of life as we knew it before. The most curious change witnessed is how clothing has been redefined and how comfortable pajamas have become a staple in people's daily lives.
At first, from the comfort of home, many chose to set aside more formal garments and decided to say goodbye to jewelry, makeup, ties, and more. In general, everyone has succumbed to comfier clothing; some, due to protocol, still maintain the habit of dressing formally, but only from the waist up.
When it comes to dressing, there have been many options and alternatives, but one fact remains: quarantine has radically changed the way people dress daily, whether for work, going out, or spending time at home.
The biggest side effect of spending so much time at home is that pajamas have made their way into fashion trends. Beyond their practical use and the recent impact seen, we witnessed a glimpse of what pajamas could be in the fashion world years ago, when Prada launched a more glamorous, feathered version in their spring/summer 2017 collection.
After this event, pajamas have become one of the industry's formulas during fashion week, and some brands like Sleeper offer the most luxurious versions of pajamas.
This brings us to a point: there are countless pajama-inspired sets or pajamas per se that have become an important wardrobe piece, not just for sleeping. With the partial freedom seen worldwide, pajamas have transformed and hit the streets paired with good shoes and accessories, for both women and men.
Comfortable Pajamas Take Over the Streets
People definitely want looser pants, not so tight at the waist, as well as softer oversized shirts, or for the more daring, printed sets that don’t cling to the figure and pair well with good sandals.
It’s no surprise that how we live impacts how we dress, and the new habits imposed by the pandemic clearly reflect in fashion. Brands have adapted to what consumers want—seeking to feel more comfortable, look more casual, and eager to experiment when going out.
Therefore, in both physical and digital storefronts, the change is noticeable, with an expanded range of comfortable garments and pajamas; whether launching new products, promoting new sets, or creating a specific, highlighted segment.
Speaking of brands that have adapted and continue to promote pajamas outside the home, you can see brands like Zara with its new web segment “New Confort,” Mango with its comfy collection, Bershka with “Bcomfy,” or Woman Secret with “The Pijama Society.”
Pajamas to Feel Comfortable, Even on the Street
Taking care of the body and personal appearance is one of the main steps to feeling good about oneself, but also wearing comfortable clothing and footwear that facilitate movement for daily activities.
Yes, dressing elegantly is socially accepted everywhere, and many people genuinely feel comfortable with it, but many of these outfits are made from textiles that hardly adapt to people and their environment, unlike good pajamas.
Therefore, it is advisable to wear clothes that avoid velcro closures, tight elastics, or heavy fabrics. For men, one of the biggest challenges is wearing suits with ties, so it wouldn’t hurt to free themselves from those and opt for cotton pants paired with a softer t-shirt or a polo in a more subdued color.
While it’s important to remember that first impressions depend largely on how one is dressed and that this says a lot about a person superficially, comfort should always be a priority. The redefinition of comfortable clothing and pajamas has promoted the idea that less is more and that you can easily go out wearing good oversized checkered pants or joggers with a hoodie in a brighter color.
Getting Comfortable to Live
The radical change in the fashion world affects even the smallest brands that sought to adapt to survive and not fall behind in the industry. Since the start of the state of emergency, or even earlier, brands realized the change and began to see this as a new way to connect with consumers through such an intimate theme as pajamas.
Here, they relied heavily on analytics from their sales and refined their approach by studying these purchases, mainly online. It’s also worth noting that digitalization took a huge step forward, making it easier for companies to reinvent themselves based on consumer demands.
The bet on comfort, combined with digitalization, could be yielding positive results. It’s a reality that brands have had to adapt aggressively to current consumer circumstances, but offering the best of themselves.
Therefore, in recent months, much more sporty or directly comfy and unisex collections with standout details have been launched. With such radical changes observed, brands must be more agile and give consumers what suits them best, without neglecting innovation, to make them feel more comfortable, unique, and living better with a more conscious and personal consumption.
Has the Clothing We Knew Changed Forever?
Fashion reinvents and redefines itself every day, since time immemorial. But this time, we are likely to see one of the most radical changes, both at home and on the street.
It’s a reality that a peculiar dress code is emerging that can easily be combined with the one we already knew, because although people have fully opted for comfortable clothing, they are still interested in preserving the use of conventional clothes.
So, has the clothing we knew changed forever? Have pajamas taken over the runways, the home, and now the streets? The answer is yes and no; for now, we are seeing an experimental change and new concepts in men’s and women’s clothing, breaking those paradigms rooted in society.
In this sense, flexibility and knowing how to adapt to each situation is the winning bet, both for people and companies. Yes, feeling comfortable is very important, but never forget the image, as mentioned earlier, it says a lot about people.
Don’t hesitate and visit our website El Búho Nocturno, and find your ideal pajamas.