It is more than clear that quarantine has changed many aspects of life as we knew it before. The most curious change that could be witnessed is how clothing was redefined and how comfortable pajamas are imposed in people's daily lives.
Initially, from the comfort of home, many have chosen to put aside the most formal clothing and have decided to say goodbye to jewelry, makeup, ties, and more. And, in general, everyone has succumbed to the most comfortable clothing; Some even, as a matter of protocol, maintain the custom of dressing formally, but from the waist up.
When it comes to dressing, the options and alternatives have been many, but one thing that is a fact is that the quarantine has radically changed the way people dress during their day, whether to work, go out or spend the day. time at home.
The biggest side effect that spending so much time at home has brought is that pajamas have made their way into trends. Beyond the practical use they can have and the impact that has been seen recently, a hint of what pajamas could be was witnessed in the world of fashion, several years ago, when Prada launched a more glamorous and feathered version in their spring/summer collection during 2017.
After this fact, they have established themselves as one of the industry's formulas in fashion week, and even some brands, such as Sleeper, have the most luxurious versions of pajamas.
And with this we come to a point, there are endless pajama-inspired outfits or the same pajamas per se and they have become an important piece of the wardrobe and not exactly for sleep. With the partial freedom that has been seen around the world, pajamas have been transformed and have taken to the streets along with good shoes and accessories, for both women and men.
Comfortable Pajamas Are Imposed on the Streets
People definitely want more loose pants and not so tight at the waist, just as they want more soft oversized shirts or those who are more risky want to opt for printed outfits that do not mark the figure and combine with good sandals.
It is no surprise to anyone that how we live impacts how we dress and the new habits imposed by the pandemic have a fairly clear reflection in fashion. Thus, brands have also been adapting to what consumers want, wanting to feel more comfortable, look more casual and wanting to experiment when going out.
For this reason, in both physical and digital storefronts, the change is noticeable and its range of comfortable clothing and pajamas has been reinforced; whether launching new products, advertising new sets or developing a new specific and featured segment.
If we talk about brands that have adapted and continue to reinforce the use of pajamas outside the home, we can see brands such as Zara with its new segment on the web: “New Confort”, Mango with its comfy collection, Bershka with its “Bcomfy ” or Woman Secret with “The Pajama Society”.
Pajamas To Feel Comfortable, Even On The Street
Taking care of your body and personal appearance is one of the main steps to feeling good about yourself, but also wearing comfortable pieces of clothing and footwear that facilitate movement for day-to-day activities.
Yes, dressing elegantly is socially accepted everywhere and who can stop many people from feeling genuinely comfortable with it, but many of these outfits are made with textiles that hardly adapt to people and their environment, as they do. somegood pajamas.
Therefore, it is advisable to use clothing that avoids the use of Velcro closures, rubber bands, elastic that constrict the figure or heavy fabrics. At least, for men, one of the biggest challenges is wearing suits with ties, so it wouldn't hurt to get rid of them and opt for cotton pants and combine them with softer flannel or a polo shirt in a lighter color. sober.
Although it is important to remember that the first impression depends merely on how you are dressed and that this speaks a lot about what a person is like in a superficial way, you should always put comfort as a priority. The redefinition of comfortable clothing and pajamas has promoted the idea that less is more and that you can easily go out by combining good oversized checked pants or joggers with a hoodie in a more striking color.
Settling Into Live
The radical change in the world of fashion has an impact even on the smallest brands that sought to adapt to live and not be left behind in the industry. Since the beginning of the state of alarm, or a little further back, brands realized the change and began to see this as a new way of approaching the consumer with a theme as intimate as pajamas.
This was where they relied most on the analytics launched by their businesses' sales and refined their work by studying said purchases, mainly online. It should also be noted that the development of digitalization took a huge step, making it easier for companies to reinvent themselves based on what consumers ask for.
The commitment to comfort, in combination with digitalization, could be having positive results. It is a reality that brands have had to adapt to the current circumstances of the consumer in a somewhat aggressive way, but offering the best of them.
For this reason, in recent months, much more sporty or directly comfy and unisex collections with more outstanding details have been launched. With the radical changes that have been observed, brands have to be much more agile and give the consumer what suits them best, but without leaving aside their innovation, in order to make them feel more comfortable, unique and that they are living better. having a more conscious and personal consumption.
Have the clothes we knew changed forever?
Fashion is reinvented and redefined every day, since time immemorial. But this time, we are likely to see one of the most radical changes, both at home and on the street.
It is a reality that a peculiar dress code is being imposed that can easily be combined with what was already known, because even though people have chosen one hundred percent to wear comfortable clothes, they are still have been interested in preserving the use of conventional clothing.
So, did the clothes we knew change forever? Have they taken over the catwalks, the house and now, the streets? The answer is yes and no, for now we are seeing an experimental change and new concepts in men's and women's clothing, breaking those paradigms that were rooted in society.
In this sense, it is considered that flexibility and knowing how to adapt to each situation is the winning bet, both for people and for companies. Yes, it is also very important to feel comfortable, but we must never forget the image since, as mentioned above, it says a lot about people.
Don't hesitate and visit our website El Búho Nocturno , and find your ideal pajamas.