In the highly competitive e-commerce sector, growth and the future must be an absolute priority. Companies offering their products online, from the smallest item to men's pajamas; must constantly be aware of ways to keep their brand and products in front of their customers' eyes. One of the best ways to do this is simply to stay alert and updated with e-commerce trends.
Trends in the e-commerce industry arise from various considerations related to how customers shop and online sales; also, what they buy and how they respond to marketing tactics employed by companies. In the last decade, many new influential trends have emerged.
Currently, there are some important e-commerce trends that every online entrepreneur should know. These include:
Google, An Online Marketplace
Most customers arrive at the desired website through organic searches on this well-known search engine that offers a vast variety of stores. Therefore, to get products in front of more customers, the use of this valuable tool must be optimized. This is an extremely powerful sales channel.
The integration of the search engine with the e-commerce platform Google Shopping will create a product listing ad. This is great news for e-commerce stores selling specialized products, such as men's pajamas.
Shopping Through Social Media
Many social channels are becoming a sort of mini search engines themselves, like mobile shopping. Many platforms make it very easy to market items, such as men's pajamas, and sell directly through their social pages nowadays with built-in integrated links.
This means customers can click on their preferred pajama sets within a post and be directed straight to the selected brand's page, making it much easier to drive impulse purchases through online advertising.
AR and VR, a Common Denominator
One of the biggest challenges online stores have always faced is the fact that their customers cannot see the product before buying it. This makes it difficult to sell things like clothing, furniture, and other accessories that people want to see before purchasing.
AR (augmented reality) and VR (virtual reality), by their English initials; are helping solve this problem by allowing customers to virtually try products without physically touching them. E-commerce stores should take note of how technology is revolutionizing the customer experience and consider investing in these digital systems.
Personalized Products, a Big Success
Personalization will go to the next level with fully customized products for the individual. Many online stores leverage interactive content to create fully personalized products that fit the needs or preferences of each individual. It could be said that men's pajamas fall within the ideal product category for this innovation.
Transparency and Customer Service
The proliferation of AI-powered chatbots means that almost every website can answer questions quickly and provide support at any time of day. These chatbots are excellent for social media. This level of customer service, both instant and engaging, creates new expectations in consumers' minds.
Buyers now want to see where their product comes from and how it is made, with emphasis on sustainability, fair working conditions, zero testing, and other ethical causes. Some companies even send videos of the packaging process to consumers to build this additional level of connection and trust.
Optimizing Supply Chains
With free shipping policies already implemented, many retailers in the pajama sector looking toward the 2020s are exploring new ways to optimize supply chains. Pajama brands are increasingly investing money in their global and local supply chains, creating renewed speed and efficiency for their customers' convenience. High-cost, low-efficiency shipping policies have no place in an increasingly competitive market. Retailers across the industry must learn to compete by leveraging their advantages.
Although trends inherently come and go, future pajama design and creation companies must pay attention to those companies and brands that have a significant impact on the customer experience and interactions. While these trends may change and evolve over time, many online stores are achieving incredible returns by capitalizing on them.
The Future of Online Shopping
How e-commerce trends are shaping retail, primarily due to the spread of Internet access, is astonishing. The retail playing field has been leveled, making it easier for people and businesses to sell products without geographic limitations.
In 2018, for example, e-commerce sales in the U.S. grew by 15% and accounted for 14.3% of total retail sales, according to a conducted study. The growth of e-commerce has not only changed how customers shop but also their expectations about how brands approach customer service, personalize communications, and provide options to customers.
The future of e-commerce depends on expert professionals capable of creating a personalized and engaging online shopping experience for consumers.
E-commerce Trends
Retail e-commerce revenue will grow to $4.88 trillion in 2021, according to Statista (a global statistics portal for market data).
As retailers adapt to this digital sales boom, online marketplaces are changing how customers shop. Amazon alone represents 40% of online retail and 43% of e-commerce profits last year.
To capitalize on the opportunities presented by e-commerce, business professionals must be well versed in the latest technologies and trends, including the following:
Data and Analytics
Online stores may not have clerks or fitting rooms, but they can recommend products based on customers' interests, style choices, and preferences by using data. The future of online shopping is based on capturing buying behavior patterns. This allows the brand to create strategic pricing, advertising, and cross-promotions both individually and based on generalized trends.
For example, a brand can post ads on social media during peak shopping hours, promote items often bought together, or show an ad for a specific item a consumer has viewed before.
In the world of e-commerce, shoppers need a more personalized experience. In fact, when online stores personalize the experience, 87% of shoppers say they tend to buy more. The important thing is that you can access and opt for the perfect pajama.
With all this and as we wish you enjoy your pajama, we encourage you to visit our website El Búho Nocturno where you will find the ideal pajama with which you can be at home, sleep, and feel good.