Suddenly, the pajamas filled and took over social media and the lives of everyone in the world. It even came to dominate daily conversations among families and friends during this pandemic period. Filling shopping catalogs, clothing, daily items; even Christmas catalogs. Some made its use something unavoidable. The pajama is living its best moment of life, in quarantine in every corner of the planet.
After this exhausting, impossible, improbable year, why not give this garment a chance, besides using it for sleeping? Pajamas are a step beyond athleisure and loungewear. They are not just a symbol of abandoning the facade of responsible adulthood, but also a surrender to confinement. They are cool and comforting garments.
An increase in covid-19 cases, a second lockdown, winter, summer, and holidays have brought us to this moment, the opportunity to remain wrapped in cotton poplin and buttery knit fabrics or in a luxurious silk garment.
Most grown-ups in pajamas since late 2019 have discovered that sleepwear has another functionality, besides that. A couple of years later, this garment still maintains its moment at the top, even in some cases variations in men's pajamas have been included, making it more attractive and breaking the myth that you have to be an old man to wear them. The new yet classic versions feature a buttoned jacket with a collar and piping, pants with an elastic waistband, both made of soft jersey or silk, wool, or satin.
The truth is that nothing has driven the use of this garment as a serious alternative to standard home clothing more than the confinement to homes. So far, sales of pajamas have skyrocketed by more than 300 percent in the last year and a half; at least in Europe. In many ways, the virus has forced many to look inward; the positive side is a change of pace, a gift of time that many have greatly valued and made the most of.
He has made many understand, from that introspection, about the need to have quality time, and one of the most valued factors in that quality time is the comfort of clothing that offers greater security and intimacy at home. It is there that the pajamas. come into play.
Difficult times call for soft clothing; that's why it could be said that it is the time and moment for the Look Pijama. It is a time to invest more in the home and in what is worn as attire there. If you are inside all day, the value of what is worn as attire changes, as does its importance.
Luxury Pajamas Eye
And so, the rise of luxury pajamas has also appeared, and for those people who are lucky enough to afford them and work from home; they are fortunate using this term as something relative, in a year where everything is relative.
It is well known, the opinion of a huge mass of people who claim that no one needs pajamas. All you need is a worn-out t-shirt, old socks, a good blanket, and that's it, that's enough. But if the same analogy is applied, then no one needs jewelry either. Pajamas are about comfort and desire. They offer the gift of appearing much more comfortable and homey than one really is nowadays. This current situation may have been an emotional disaster for many, but at least pajamas have brought millions together.
It is projected that sleepwear, along with sweatshirts, sweatpants, socks, and other garments collectively considered as comfortable clothing, will account for nearly one third of all clothing sales in 2020. Clothing websites have added keywords like "cozy and comfort" in their sales scripts. It is about selling warmth and togetherness.
In December times, many of the pajamas bought were, are, and will be red. The vast majority of sales are influenced and driven by the need to share family photos in matching Christmas sleepwear on social media, due to the inability to gather with other family members because of pandemic restrictions.
To this trend, we must add the strategies of including YouTube music videos, which ingeniously devised a way to quadruple clothing sales that traditionally have a ridiculously short lifespan.
Pajamas can be trendy at any given moment, they can even become fashionable, which is part of their appeal. At a time when many have avoided the formality of everyday clothing, and although many still wear it, despite working from home, the pajama becomes the best ally to maintain that formality and comfort, based on the endless variety of styles that exist. "Essentially, there is something for everyone's taste.
Regarding the designs, it is a standard. At the end of the day, the human silhouette does not change. This category of textile product becomes easier to design, offering products of optimal and appreciated quality, to the knit of reaching their customization. In short, aesthetics continues to win. The change in the design of the pajamas is so solid and strong that the addition of elements outside of the classic in any of the pieces (jacket or pants) represents a pleasant innovation.
Pajamas are another gift to the Western world from the East. Originating from India and adopted by almost everyone thanks to the British, it is a reality that has come to this side of the world to stay, and today it is stronger and more present than ever.
Pajamas are such noble garments that they offer the opportunity to dress daily without causing a loss of order in dressing and the comfort to carry out home or office activities, which are now done from home. They are popular as gifts because it is not necessary to know the exact measurements of the recipient. They are the antithesis of tight jeans, looking practically the same on everyone.
On the other hand, it also brings a wave of change in fabrics and prints, allowing those who wish to step away from the traditional. Often, the wilder and more extravagant, the better; surprisingly, these are the ones in highest demand. They have a gentle cut, often with an expressive pattern. In such liberal times as the current ones, people wear prints that at some point were considered whimsical, but that express the feelings and emotions of a generation that is increasingly making its presence felt.
Being at home, whether for vacations or every day, as this pandemic has made it, on one hand, has been a blessing thanks to pajamas. It has allowed many people to find moments of introspection and connection within their own homes, embracing life with simplicity, returning to the origins of simplicity and joy of sharing with close friends and beloved family in tough times.
If you visit our website El Búho Nocturno, you will find the pajamas that suit your tastes and needs.