Suddenly, the pijama filled and overwhelmed social networks and the lives of everyone in the world. It even came to dominate daily conversations among families and friends during this pandemic period. Filling catalogs of purchases, clothes, daily items; even Christmas catalogs. Some made its use something unavoidable. The pijama is living its best moment of life, in quarantine in every corner of the planet.
After this exhausting, impossible, improbable year, why not give this garment a chance, besides using it to sleep? Pijamas are a step beyond athleisure and the rest outfit. They are not so much a symbol of abandoning the farce of responsible adulthood, nor surrendering to confinement. They are great and comforting garments.
An increase in covid-19 cases, a second lockdown, winter, summer, and vacations have brought to this moment the opportunity to remain wrapped in cotton poplin and buttery knit fabrics or in a luxurious silk garment.
Most grown-ups in pijamas since late 2019 have discovered that sleepwear has another functionality besides that. A couple of years later, this garment still holds its moment at the peak, even in some cases variations in the pijama de hombre, have been included, making it more attractive and breaking the myth that you have to be an old man to wear them. The new but classic versions feature a buttoned jacket with collar and trims, pants with elastic waist, both made of soft jersey or silk, wool, or satin.
The truth is that nothing has driven the use of this garment as a serious alternative to standard home clothes more than the home confinement. So far, pijamas sales have soared more than 300 percent in the last year and a half; at least in Europe. In many ways, the virus has forced many to look inward; the positive side is a change of time, a gift of time that many have valued greatly and made the most of.
It has made many understand, from that introspection, the need to have quality time, and one of the most valued factors in that quality time is the comfort of the outfit that offers greater security and intimacy at home. That is where the pijama. comes into play.
Hard times demand soft clothes; that is why it could be said that it is the time and moment of the Look Pijama. These are times to invest more in the home and in what is worn as an outfit there. If you are inside all day, the value of what is worn as an outfit changes, as does its importance.
Rise of Luxury Pijamas
And then, the rise of luxury pijamas has also appeared, and for those lucky enough to afford them and work from home; they are fortunate using this term as something relative, in a year when everything is relative.
It is well known, the opinion of a huge mass of people who claim that no one needs pijamas. Just a worn-out t-shirt, old socks, a good blanket, and that's it, that is enough. But if the same analogy is applied, then no one needs jewelry either. Pijamas are about comfort and desire. They offer the gift of looking much more comfortable and homely than one really is nowadays. This current situation may have been an emotional disaster for many, but at least pijamas have united millions.
It is projected that sleepwear, along with sweatshirts, sweatpants, socks, and other garments collectively considered comfortable clothing, will constitute almost a third of all clothing sales in 2020. Clothing websites have added keywords like “cozy and comfort” in their sales scripts. It is about selling warmth and togetherness.
During the December season, many of the pijamas bought were, are, and will be red. The vast majority of sales are influenced and driven by the need to share family photos in matching Christmas sleepwear on social media, due to the inability to gather with other relatives because of pandemic restrictions.
To this trend, one must add strategies including YouTube music videos, which cleverly devised a way to quadruple clothing sales that traditionally have a ridiculously short useful life.
Pijamas can be trendy at some given moment, they can even become fashionable, which is part of their appeal. At a time when many have avoided the formality of daily clothes, and although many still wear them despite working from home, el pijama becomes the best ally to maintain that formality and comfort, based on the infinite variety of styles that exist. “Essentially, there is something for every taste.
Regarding designs, it is a standard. At the end of the day, the human silhouette does not change. This textile product category is easier to design, offering products of optimal and appreciated quality, to the point of reaching customization. In short, aesthetics keep winning. The change in the design of the pijama is so solid and strong that adding elements outside the classic in any of the pieces (jacket or pants) represents a pleasant innovation.
Pijamas are another gift to the Western world from the East. Originating from India and adopted by almost the whole world thanks to the British, it is a reality that came to this side of the world to stay, and today it is stronger and more present than ever.
Pijamas are such noble garments that they offer the opportunity to dress daily without causing loss of order in dressing and comfort to do home or office activities, now done from home. They are popular as gifts because it is not necessary to know the exact measurements of the recipient. They are the antithesis of tight jeans, looking practically the same on everyone.
On the other hand, they also bring a wave of change in fabrics and prints, allowing those who wish to step out of the traditional. Often the wilder and more extravagant, the better, surprisingly they are the ones with the highest demand. They have a docile cut, often an expressive pattern. In times as liberal as the current ones, people wear prints that were once considered whimsical but express the feelings and emotions of a generation that grows stronger every day.
Being at home, whether for vacations or every day, as this pandemic has made it, on one hand has been a blessing thanks to pijamas. It has allowed many people to find moments of introspection and connection with their own homes, embracing life with simplicity, returning to the origins of simplicity and joy of sharing with close friends and dear family in hard times.
If you visit our website El Búho Nocturno you will find the pijama that suits your tastes and needs.