In the highly competitive e-commerce sector, growth and the future must be an absolute priority. Companies offering their products online, from the smallest item to men's pajamas; must constantly be aware of ways to keep their brand and products in front of their customers' eyes. One of the best ways to do this is simply to stay alert and up-to-date with e-commerce trends.
Trends in the e-commerce industry arise from various considerations related to how customers shop and online sales; furthermore, what they buy and how they respond to the marketing tactics employed by companies. In the last decade, many new influential trends have emerged.
Currently, there are some important trends in e-commerce that every online entrepreneur should know. These include:
Google, An Online Market
Most customers arrive at the desired website through organic searches on this well-known search engine that offers a vast variety of stores. Therefore, to reach more customers, the use of this valuable tool must be optimized. This is an extremely powerful sales channel.
The integration of the search engine with the Google Shopping e-commerce platform will create a product listing ad. This is great news for e-commerce stores that sell specialized products, such as men's pajamas.
Shopping Through Social Media
Many social channels are becoming a kind of mini search engines themselves, like mobile shopping. Many platforms make it very easy to market items, such as men's pajamas, and sell directly through their social pages, nowadays with built-in integrated links.
This means that customers can click on their preferred pajama sets within a post and be directed straight to the selected brand's page, making it much easier to drive impulse purchases through online advertising.
AR and VR, a Common Denominator
One of the biggest challenges that online stores have always faced is the fact that their customers cannot see the product before buying it. This makes it difficult to sell things like clothing, furniture, and other accessories that people want to see before purchasing.
AR (augmented reality) and VR (virtual reality), by their English initials, are helping to solve this problem by allowing customers to try products virtually without physically touching them. E-commerce stores should take note of the ways technology is revolutionizing the customer experience and consider investing in these digital systems.
Personalized Products, a Great Success
Personalization will go to the next level with fully customized products for the individual. Many online stores leverage interactive content to create fully personalized products that suit the needs or preferences of each individual. It could be said that men's pajamas fall within the ideal product category for this innovation.
Transparency and Customer Service
The proliferation of chatbots with artificial intelligence technology means that almost every website can answer questions quickly and provide support at any time of day. These chatbots are excellent for social media. This level of customer service, both instant and engaging, creates new expectations in the minds of consumers.
Buyers now want to see where their product comes from and how it is made, with an emphasis on sustainability, fair working conditions, cruelty-free practices, and other ethical causes. Some companies even send videos of the packaging process to consumers to build this additional level of connection and trust.
Optimizing Supply Chains
With the free shipping policies already implemented, many retailers in the pajamas sector looking towards the 2020s are exploring new ways to optimize supply chains. Pajama brands are increasingly investing money in their global and local supply chains, creating renewed speed and efficiency for the convenience of their customers. High-cost, low-efficiency shipping policies have no place in an increasingly competitive market. Retailers across the industry must learn to compete by leveraging their advantages.
Although trends inherently come and go, future pajama design and creation companies must pay attention to those companies and brands that have a significant impact on the customer experience and interactions. While these trends may change and evolve over time, many online stores are achieving incredible returns by capitalizing on them.
The Future of Online Shopping
How e-commerce trends are shaping retail, primarily due to the spread of Internet access, is astonishing. The retail playing field has been leveled, making it easier for individuals and businesses to sell products without geographical limitations.
In 2018, for example, e-commerce sales in the U.S. grew by 15% and accounted for 14.3% of total retail sales, according to a conducted study. The growth of e-commerce has not only changed the way customers shop but also their expectations regarding how brands approach customer service, personalize communications, and provide options to customers.
The future of e-commerce depends on expert professionals who are capable of creating a personalized and engaging online shopping experience for consumers.
Trends in E-commerce
Retail e-commerce revenues will grow to 4.88 trillion dollars in 2021, according to Statista (a global statistics portal for market data).
As retailers adapt to this surge in digital sales, online marketplaces are changing the way customers shop. Amazon alone accounts for 40% of online retail and 43% of e-commerce profits last year.
To capitalize on the opportunities presented by e-commerce, business professionals must be well-versed in the latest technologies and trends, including the following:
Data and Analysis
Online stores may not have sales assistants or fitting rooms, but they can recommend products based on customers' interests, style choices, and preferences through the use of data. The future of online shopping relies on capturing purchasing behavior patterns. This allows the brand to create strategic pricing, advertising, and cross-promotions both individually and based on widespread trends.
For example, a brand can publish ads on social media during peak shopping hours, promote items that are often bought together, or display an ad for a specific item that a consumer has seen before.
In the world of e-commerce, buyers need a more personalized experience. In fact, when online stores personalize the experience, 87% of buyers say they tend to buy more. The important thing is that you can access and choose the perfect pajama.
With all this and as we wish you to enjoy your pajamas, we encourage you to visit our website El Búho Nocturno where you will find the ideal pajamas with which you can be at home, sleep, and feel good.