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How Comfortable Pajamas Are Established in Normal Life

It is more than clear that quarantine has changed many aspects of life as we knew it before. The most curious change witnessed is how clothing was redefined and how comfortable pajamas have become the norm in people's daily lives.

At first, from the comfort of home, many chose to set aside more formal garments and decided to say goodbye to jewelry, makeup, ties, and more. And in general, everyone has succumbed to comfier clothing; even some, due to protocol, maintain the habit of dressing formally, but only from the waist up.

When it comes to dressing, the options and alternatives have been many, but one fact is that quarantine has radically changed the way people dress daily, whether to work, go out, or spend time at home.

The biggest side effect of spending so much time at home is that pajamas have made their way into trends. Beyond their practical use and the recent impact seen, a glimpse of what pajamas could be in the fashion world was witnessed several years ago when Prada launched a more glamorous version with feathers in its spring/summer 2017 collection.

After this event, they have established themselves as one of the industry's formulas during fashion week, and even some brands like Sleeper offer the most luxurious versions of pajamas.

And this brings us to a point: there are countless pajama-inspired sets or the pajamas per se themselves, which have become an important wardrobe piece and not necessarily for sleeping. With the partial freedom seen worldwide, pajamas have transformed and hit the streets paired with good shoes and accessories, for both women and men.

Comfortable Pajamas Take Over the Streets

People definitely want looser pants that are not so tight at the waist, as well as softer oversized shirts, or those more daring want to opt for printed sets that do not outline the figure and match well with good sandals.

It is no surprise to anyone that how we live impacts how we dress, and the new habits imposed by the pandemic have a very clear reflection in fashion. Thus, brands have also adapted to what consumers want, eager to feel more comfortable, look more casual, and be willing to experiment when going out.

Therefore, in both physical and digital storefronts, the change is noticeable and their range of comfortable garments and pajamas has been reinforced; whether by launching new products, promoting new sets, or creating a new specific and highlighted segment.

Speaking of brands that have adapted and continue to reinforce the use of pajamas outside the home, brands like Zara with its new web segment: “New Confort,” Mango with its comfy collection, Bershka with its “Bcomfy,” or Woman Secret with “The Pijama Society” can be observed.

Pajamas to Feel Comfortable, Even on the Street

Taking care of the body and personal appearance is one of the main steps to feeling good about oneself, but also wearing comfortable clothing and footwear that facilitate movement for daily activities.

Yes, dressing elegantly is socially accepted everywhere and many people may genuinely feel comfortable with it, but many of these outfits are made with textiles that hardly adapt to people and their environment, unlike some good pajamas.

Therefore, it is advisable to use clothing that avoids the use of velcro closures, elastic bands that squeeze the figure, or heavy fabrics. At least for men, one of the biggest challenges is wearing suits with ties, so it wouldn’t hurt to free themselves from them and opt for cotton pants combined with a softer t-shirt or a polo shirt in a more sober color.

While it is important to remember that the first impression depends merely on how one is dressed and that this says a lot about a person superficially, comfort should always be a priority. The redefinition of comfortable clothing and pajamas has promoted the idea that less is more and that one can easily go out on the street combining good oversized checkered pants or joggers with a hoodie in a more striking color.

Getting Comfortable to Live

The radical change in the fashion world affects even the smallest brands that sought to get comfortable to live and not fall behind in the industry. Since the start of the state of alarm, or a bit earlier, brands realized the change and began to see this as a new way to approach consumers with a theme as intimate as pajamas.

Here, they relied heavily on analytics from their sales and refined their work by studying these purchases, mainly online. It is also worth noting that the development of digitalization took a huge step, making it easier for companies to reinvent themselves based on what consumers demand.

The bet on comfort, combined with digitalization, could be yielding positive results. It is a reality that brands have had to adapt to current consumer circumstances somewhat aggressively but offering the best of themselves.

Therefore, in recent months, much more sporty or directly comfy and unisex collections with more prominent details have been launched. With such radical changes observed, brands must be much more agile and give consumers what suits them best, without neglecting innovation, to make them feel more comfortable, unique, and living better with a more conscious and personal consumption.

Has the Clothing We Knew Changed Forever?

Fashion reinvents and redefines itself every day, since time immemorial. But this time, we are likely to see one of the most radical changes, both at home and on the street.

It is a reality that a peculiar dress code is being imposed that can easily be combined with the one already known, because although people have opted one hundred percent for comfortable clothing, they have still shown interest in preserving the use of conventional clothing.

So, has the clothing we knew changed forever? Have pajamas taken over the runways, the home, and now the streets? The answer is yes and no; for now, an experimental change and new concepts in men's and women's clothing are being seen, breaking those paradigms rooted in society.

In this sense, flexibility and knowing how to adapt to each situation is the winning bet, both for people and companies. Yes, feeling comfortable is very important, but one must never forget the image since, as mentioned earlier, it says a lot about people.

 

Do not hesitate and visit our website El Búho Nocturno, and find your ideal pajama.